Download (PDF, ePub, Mobi) Organizational Change: An Action-Oriented Toolkit Ebook Read Online

Organizational Change: An Action-Oriented Toolkit

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With the growing influence of the external environment on internal operations, organizations need to be able to adapt and change. Managers at all levels must diagnose organizational issues, develop a compelling vision, engage others in this collective journey, and bring change to fruition. This book helps leaders, managers, and students do just that.

Download (PDF, ePub, Mobi) Global Marketing And Advertising: Understanding Cultural Paradoxes Ebook Read Online

Global Marketing And Advertising: Understanding Cultural Paradoxes

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Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications.

Download (PDF, ePub, Mobi) Propensity Score Analysis: Statistical Methods And Applications (Advanced Quantitative Techniques In The Social Sciences) Ebook Read Online

Propensity Score Analysis: Statistical Methods And Applications (Advanced Quantitative Techniques In The Social Sciences)

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Propensity Score Analysis provides readers with a systematic review of the origins, history, and statistical foundations of PSA and illustrates how it can be used for solving evaluation problems. With a strong focus on practical applications, the authors explore various types of data and evaluation problems related to, strategies for employing, and the limitations of PSA. Unlike the existing textbooks on program evaluation, Propensity Score Analysis delves into statistical concepts, formulas, and models underlying the application.
 
Key Features

• Presents key information on model derivations 
• Summarizes complex statistical arguments but omits their proofs
• Links each method found in this book to specific Stata programs and provides empirical examples 
• Guides readers using two conceptual frameworks: the Neyman-Rubin counterfactual framework and the Heckman econometric model of causality 
• Contains examples representing real challenges commonly found in social behavioral research 
• Utilizes data simulation and Monte Carlo studies to illustrate key points 
• Presents descriptions of new statistical approaches necessary for understanding the four evaluation methods incorporated throughout the text

Intended Audience
 
This text is appropriate for graduate and doctoral students taking Evaluation, Quantitative Methods, Survey Research, and Research Design courses across business, social work, public policy, psychology, sociology, and health/medicine disciplines.

Download (PDF, ePub, Mobi) Close Encounters: Communication In Relationships Ebook Read Online

Close Encounters: Communication In Relationships

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Taking a relational approach to the study of interpersonal communication, Close Encounters: Communication in Relationships, Fourth Edition, by Laura K. Guerrero, Peter A. Andersen, and Walid A. Afifi, helps students better understand their relationships with romantic partners, friends, and family members. The authors offer research-based insights and content illustrated with engaging scenarios to show how state-of-the-art research and theory can be applied to specific issues within relationships―with a focus on issues that are central to describing and understanding close relationships. While maintaining the spotlight on communication, the authors also emphasize the interdisciplinary nature of the study of personal relationships by including research from such disciplines as social psychology and family studies.